Being a Linchpin – Seth Godin

Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 18 best-selling books, including The Dip,Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn).

My good mate Bryan who created introduced Seth’s podcast to me. What really stood about about Seth is his level headed-ness and almost no BS answer that achieving your goals are non-complicated, there are no shortcuts, and we live in an ecosystem where people can help us get to where we want to be. We just need to put in the work, intelligently. Here are some pointers from his interview. Happy Sunday!

  1. Being a Linchpin
  • The problem is that people are seduced into thinking that they should fit in more in the system.
  • Through the school system & the  industrial system, people are taught to fit in.
  • On the flip side social media throws in ‘quick wins’ technique
  • People are starting to feel broken because the promises are not kept on both sides
  • If someone can tell you how to do your job, we can find someone cheaper, better and faster to replace you.
  • You have a choice. Either be the replaceable cog in the pyramid who gets paid as little as possible, or be the founder owner, or, be the linchpin, the people who figures out what to do next.
  • There is a real good reason to be afraid, it is for survival. You will need some of that, when you get into competition. But it is less relevant today. To do the things you want to do – like public speaking, etc you need to hack it.
  • The work is the point, the process is the point.

2. How to get into that ‘space’ 

  • Being proactive. Putting yourself there into the space which may be uncomfortable, but extremely positive and opens up opportunities for yourself.
  • Working in a space of some ‘fear’ keeps us on our toes.

3. Choosing happiness

  • People are happy when they have agency in their life. When they can take control.
  • How can I do things in the world to leave a better trail.
  • The world does not like being hustled, how do I do things so I get my fair share.
  • Its how you choose to react. You have a choice to react, you can either choose to be curious, or by angry at any given moment.
  • The world responds really well to people who people who take responsibility, and give away credit.
  • If you can’t find a fit in an organisation that accepts that, there is another one that wants you.

4. How do you define success?

  • Turning down a billion dollars in stock options because he knew how to do that, but what would change for the better if he did.
  • Don’t do it for money, do it because its meaningful
  • This might not work, there might be no shortcuts, but you might be able to see a different way through.
  • How can you live a life where you don’t need a fineprint, or a lawyer. As you build so much trust with people.
  • The goal is to build that trust – putting things into the world with the promise that I made

5. How do you remove self-talk? 

  • When your limiting mindset loop gets started when you get certain triggers, how do you stop the reinforcing loop?
  • Congitive Behaviour Therapy helps to put things in a distance and reflect on them.
  • The minute you start saying – here we go again, we can reprogramme the cycle.
  • Be present. Not to run away from the things that scare us, but to dance with them instead.


6. How do you put ‘getting better’ into a process

  • If you have enough ‘bad’ content, it is a great start because the environment will help you make it better.
  • There is very little relevance about ‘Talent’, as we are in a culture where someone else can make things better for you.
  • You can put yourself into a culture that helps you make things better.
  • People get better in compounding ways, because they edit, they make improvements in their writing etc.
  • Get into an iterative cycle, do more, do projects, get feedback, improve.
  • You can simulate a bootstrap with people around you. i.e. a mastermind group.
  • If you think you have a shortcut, you are WRONG.
  • Seth had written 3000 direct emails before he got the hang of it.
  • This economy is a connection economy, its not about who trusts you and how you can put things together, with what resources you can access. That is ignored by too many people.
  • There may be a few people who will prod, provoke and encourage.


7. Should you follow your passion?

  • Reframing following your passion to- choose to LOVE the thing we DO
  • We don’t find the passion, we CREATE it
  • Programme into yourself, this mindset
  • Hack the fear in your head – fear of death, fear of being alone. Accept the fact that it’s all going to go away.




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